New media such as digital television and the internet are forcing newspapers to rethink time-tested revenue sources. To ensure future profitability, newspapers must merge old media with new media and create new options for advertisers. Newspapers need to focus on three words: Target, Print, and Deliver. Newspapers that successfully convert their web traffic into paying advertisers generate revenue on a daily basis with no risks or additional costs. Most publications receive a staggering amount of web traffic on a daily basis, however, few papers leverage this traffic effectively.
With a few clicks of the mouse your advertisers should be able to target newspaper insert distribution, upload their artwork in PDF format, and checkout online. No longer should the advertiser be forced to deal with tedious phone calls and other time consuming methodologies to place insert orders.
Up to 10% of your newspaper website visitors consist of small business owners or advertising decision-makers. With tens of thousands, or even millions of hits per month, newspapers are losing out on big money by not offering newspaper insert orders online. Newspaper inserts produce revenue on both the flyer printing side of the business as well as insertion and distribution.
Additionally, many retailers prefer newspaper inserts over direct mail because they are invited into the home every Sunday and they can cost up to three times less than a direct mailer. Progressive newspapers and media groups such as The Boston Globe, North Jersey Media Group, American Press, and Nashua Telegraph are effortlessly converting their web traffic into advertisers and generating new revenue on a daily basis. Is your newspaper losing ad revenue and struggling to gain traction? Or are you adapting to a new, more efficient, and hugely profitable type of media? It's time to re-think newspaper inserts and merge your print media products with new media solutions.
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